Plan your lead capture page
This is the only thinking page in this prep — the other steps are setup. Decide on the following before you walk in. Your answers will be saved to a file you bring to the event.
1-2 sentences
e.g. Adults aged 25-65 in California injured in an auto accident in the last 12 months who are dealing with insurance companies.
e.g. Free 15-minute case evaluation
e.g. Injured in a Car Accident? Get a Free Case Evaluation Today.
e.g. We've recovered over $100M for our clients. No fee unless we win.
What 3 trust signals should appear on the page?
Testimonials, results, awards. Specific beats generic.
e.g. $250K settlement for John D., car accident victim — 2024
e.g. Rated 5 stars by 200+ clients on Google
e.g. Featured in the LA Times and Forbes
e.g. (555) 123-4567
e.g. https://www.morganandmorgan.com/
Quick info for the file
So we know which plan belongs to whom on event day.